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Beautiful Pride

Words are Important When Talking About Substance Use Disorders: Don Coyhis Quote Unisex Hoodie

Regular price $34.99 USD
Regular price Sale price $34.99 USD
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"Protest any labels that turn people into things. Words are important. If you want to care for something, you call it a ‘flower;’ if you want to kill something, you call it a ‘weed.’”

10% of proceeds from purchases of this item will support White Bison, Inc

Don Coyhis, a Mohican Indian born and raised on the Stockbridge-Munsee Reservation in Wisconsin, is an author and alcohol and addiction recovery counselor known for designing treatment programs primarily for Native Americans. He is the founder and president of White Bison, Inc., a non-profit charitable organization devoted to assisting Native Americans who are affected by substance use disorders. In 1994 Coyhis started the Wellbriety Movement which aims to reduce substance abuse among Native Americans. Coyhis feels that because historical and intergenerational trauma are responsible for much of the substance use seen among Native Americans, he argues that restoring cultural identity by returning to the principles, laws, and values of traditional Native culture promotes healing mentally, physically, emotionally and spiritually.


• 50% pre-shrunk cotton, 50% polyester
• Fabric weight: 8.0 oz/yd² (271.25 g/m²)
• Air-jet spun yarn with a soft feel and reduced pilling
• Double-lined hood with matching drawcord
• Quarter-turned body to avoid crease down the middle
• 1 × 1 athletic rib-knit cuffs and waistband with spandex
• Front pouch pocket
• Double-needle stitched collar, shoulders, armholes, cuffs, and hem
• Blank product sourced from Honduras, Mexico, or Nicaragua

Size guide

  S M L XL 2XL 3XL 4XL 5XL
Length (inches) 27 28 29 30 31 32 33 34
Width (inches) 20 22 24 26 28 30 32 34